Amy Stroud

ABOUT AMY

Amy is a strategic and compassionate leader with more than 17 years of experience at the intersection of design, marketing, and business development. Her career spans leadership roles at boutique studios and internationally recognized design firms, where she has helped teams tell their stories, elevate their visibility, and align design excellence with long-term business growth. With a foundation in both design and strategy, She is known for her thoughtful, collaborative approach to navigating complex organizational goals.

At the core of Amy’s work is a belief that design and business are deeply intertwined—and that both can thrive through clarity, creativity, and purpose. She brings expertise in firm positioning, strategic messaging, and team development across disciplines, often transforming marketing departments into proactive, high-performing partners in firm leadership. Her strength lies in uncovering what makes each practice unique and building structures that reflect and amplify that identity.

Drawing from an early career in landscape design, Amy approaches communication and storytelling with a designer’s sensibility and systems thinking. She is also a passionate advocate for sustainability, education, and equity in the AEC industry, having led firm-wide initiatives focused on knowledge-sharing and environmental impact.

Amy is a connector at heart, known for building trusted relationships and thoughtful strategies that move people and organizations forward. Whether guiding high-stakes pursuits or helping firms define their long-term vision, she brings empathy, insight, and strategic clarity to every engagement.