Effective marketing comes from having reliable information, clear strategies, and good communication skills.
We improve our clients' effectiveness at building strong relationships and help them win work through market insights and training in competitive presentation skills.
We improve design professionals' effectiveness at connecting with potential clients by discovering their needs, concerns, and preferences. We tailor our services to each firm's structure, roles, and culture.
We conduct marketing assessments to provide firms with a roadmap for improving marketing performance. Our process includes gathering data, analyzing marketing plans, and recommending changes that would influence marketing results.
Effective marketing programs involve individuals with different skills working together towards a common goal. We help firms develop marketing plans and budgets, determine appropriate roles and positions for key staff, and define protocols for evaluating potential opportunities.
As presentation strategists, we focus on developing the right messages that will resonate with the audience. Our approach to interview coaching is based on fundamentals: researching the audience, defining messages that the audience will be interested in, and helping individuals and teams maximize the effectiveness of their delivery.
Presentation and Communication Training
We deliver workshops in communication and presentation skills development. Our workshops enhance participants' abilities to prepare for competitive marketing presentations, to talk about design and management ideas more successfully, and to improve communication among team members. We offer both virtual and in-person training.
Leading firms actively solicit client perceptions about current challenges, firm performance, and unmet needs. Our approach is to conduct one-on-one conversations with client decision makers to get deeper, more nuanced feedback. We also assist with online surveys.
For companies considering opening another office, expanding their geographic reach, exploring a new market, or launching a new service, market research can be indispensable. For professional organizations and publications interested in specific trends and topics, we conduct independent research and insightful surveys of key leaders and stakeholders. We are entrusted with proprietary information in confidential benchmarking studies.