Bringing together the elements of print and digital media, we help firms expand their visibility, create connections, and better reach their audiences.
An effective strategy for external communications is essential. Bringing together the elements of print and digital media, we help firms tell the right stories about their work to their audiences. Services encompass assessments and planning; media relations; brand messaging; workshops and training; and social media assessments and implementation.
Communications Assessment and Strategy
Communications should work hand-in-hand with business goals to leverage and expand visibility and elevate awareness. To start, we research and review existing media coverage (print and digital), communications plans, and supporting infrastructure (people and resources). After a workshop-style discussion with firm leadership, we develop a prioritized set of recommendations covering the full spectrum of external communications activities such as positioning, project placements, and profile story development.
Media Relations and External Communications
Visibility with target audiences forms the backbone of media relations. We work with our clients to develop and cultivate the stories. Whether local, national, or international, consumer- or trade-focused, connecting stories to people is the goal.
Brand represents everything people know about your work. It embodies language, visuals and intangibles that together form your identity. We help firms curate these elements to create a clear, lasting, and authentic brand image and messaging that differentiates your voice from others.
We offer virtual and in-person workshops focused on effective media skills. Workshop topics include: understanding the media landscape (print, online, video); developing your elevator speech for firm and projects; crafting compelling stories that engage your target audience; and understanding that it's both what you say and how you say it.
Social Media Assessment and Strategy
A comprehensive strategy for all social media channels should aim to expand the firm's network through curated posts that cultivate community and connections. In a two-part phased process, we conduct a diagnostic of what the firm currently does and what it should be doing across channels. This includes reviewing overall social media activity and workflow, evaluating strengths and weaknesses, interviewing key leadership, documenting the findings, and providing recommendations with guiding principles.
Social Media Implementation
With a social media strategy in hand, we work with our clients to define a routine that outlines the range of activities involved, including development and confirmation of themes, image sourcing, the review process, posting, and follow-up. Account management is also provided across channels and includes activities such as liking posts, commenting, engaging with followers, reposting, and fostering the right audience.