Our services address the business of design and construction in leadership, management, marketing, people, public relations, communications and sustainability
Good marketing requires a broad set of skills and reliable information. We improve our clients’ effectiveness at building strategic business relationships and help them win more and better work, through market insights and training in presentation and communication skills.
We improve design professionals’ effectiveness at connecting with clients and discovering their needs, concerns and preferences. Our approach emphasizes a client-focused, discovery-driven process that develops relationships—not just leads—and helps firms gain competitive advantage. Our services include consulting tailored to individual firm structure and culture, as well as AIA/CES-approved workshops.
We conduct marketing assessments to provide firms with a roadmap for improving marketing performance. Our process includes gathering quantitative data, researching the tools and processes in place to execute marketing plans, interviewing key marketing stakeholders, documenting our findings, and providing detailed recommendations for improvement.
Effective marketing programs involve individuals with different skills working together towards a common goal. We help firms on an ongoing or as-needed basis to develop marketing plans and budgets, determine appropriate staff and task assignments, budget adequately for marketing, and explore strategic expansion or growth options, like offering new services or expanding geographically.
As presentation strategists, we focus on developing the right messages that will resonate with the audience. Our approach to interview coaching is based on key fundamentals such as researching the presentation audience, developing key messages that will resonate with that audience, and working with individuals and teams to maximize the effectiveness of their delivery.
Presentation & Communication Training
We deliver workshops in communication and presentation skills development workshops for staff at all levels. Our workshops enhance participants’ abilities, including preparing effectively for competitive marketing presentations, talking about design and management ideas more successfully, and improving communication among team members.
We help our clients stop wondering what the marketplace really thinks and start asking. Our focus is on deeper, more nuanced feedback—one-on-one conversations, by telephone or in person. We also assist with online surveys. We bring experience and industry understanding to every client interview, and tailor every survey to our clients’ unique goals.
For firms considering opening another office, expanding their geographic reach, exploring a new market, or launching a new service, a success strategy starts with market research. We bring clients a deep knowledge of the design and construction industries, strong familiarity with research resources, and a thorough understanding of what it takes to be successful in a market.