An objective look at your marketing processes reveals what is going well and what can be done better. To get that, a look at current best practices and what comparable firms are doing is critical.
Our client didn’t feel they were winning the work they should be winning. They had had a marketing structure in place for a long time without much change, and wanted to see if something was missing. The firm grew from a somewhat small regional firm to a large firm with a national practice, a level of growth that brought new marketing challenges.